In 2004, Michael Worthington, the CEO and founder of 101 Media Group had a vision, to build a complete online multi-media experience for clients that went beyond adwords and SEO.
Based on his many years of business experience, building and running his own companies, which included; Cleaning, computing, publishing and construction, he recognised, that the better a business can tell its story to potential clients, the better their business growth would be.
There’s a saying that nothing in this world is original, and the same can be said for media, marketing and business building. So why re-invent the wheel.
Michael took what traditional off-line media companies where doing and combining them with tried and tested business growth strategies, brought their methodologies online.
The great thing about that, was it suddenly reduced costs for business owners from thousands of dollars to hundreds of dollars.
Michael and the team; being business owners and entrepreneurs themselves, enables them to design marketing and business building strategies that have real life experience.
The multi media approach and business experience combined with the reach potential of online platforms, has turned out to be a great win win for 101 Media Group and its clients.